Los Angeles Welcomes the Crypto.com Arena!

The Staples center in Los Angeles California is getting a new name: the Crypto.com Arena! Crypto.com has just announced the purchase of the naming rights to what was formally known as the Staples center. The deal was made between Crypto.com and AEG, on Tuesday, for a whopping $700 million, making this one of the biggest deals in sports history.

Crypto.com is a full-service cryptocurrency company that offers crypto Visa cards, crypto eGift cards for over 300,000 shops, and even offers an exchange for users outside of the United States. In fact, many Killer Whale users use the Crypto.com exchange along with their Killer Whale Products .

AEG Chief Executive Dan Beckerman stated in an interview that a blockchain finance company is exactly what downtown L.A. needs. “Crypto.com is looking for the most unique branding platform to make a statement and drive adoption, and we’re looking for an innovative, forward-thinking company to help us chart a course for the future of sports and entertainment events.”

This is not the first time that a cryptocurrency finance company has branded a sports arena. On June first, 2021, the American Airlines Arena in Miami Florida was rebranded as FTX Arena, after forming a partnership with the cryptocurrency exchange, following a $135 million deal.

Currently, Crypto.com and AEG are still working out the terms and extant of their partnership. It is incredibly likely that cryptocurrency payments and purchases within the arena are around the corner. One thing we do know for sure is that 3,300 square feet of the entrance to the arena will be dedicated to the Crypto.com “Activation Space.” This “Activation Space” will feature cryptocurrency focused, interactive activities, to promote cryptocurrency adoption amongst the general public. The Crypto.com Arena in downtown Los Angeles is the home of the Lakers, Clippers, Kings and Sparks, and will be rebranded by December 25th, just in time for the holidays!

Conclusion

The Crypto.com Arena is a big step towards educating the public about cryptocurrency and its adoption. Crypto.com’s chief executive Kris Marszalek believes that this new name will eventually be seen as a sign of the times. With great progress such as this comes great adoption and price action later on down the road! Be sure to check out the Killer Whale Products Page to find the Killer Whale Signals and Strategies that are right for you!

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